How Western Wealth Communities cut rental decisions from 4.5 days to under 30 minutes

The challenge

Western Wealth Communities operates 6,000 units across Las Vegas, Phoenix, and Greater Dallas. Before Findigs, some apartments took up to two weeks to rent, and the reason was always the same: the screening process was complicated and slow.

The team was constantly waiting on callbacks. Income and ID had to be checked by hand, and every approval was at the mercy of a manual, human underwriting process that could only run during office hours. Average time to a decision was four and a half days, and in a leasing market that moves fast, four and a half days is enough to lose an applicant to a competitor who answered first.

Every one of those days had a cost. A unit waiting on a decision is a unit off the market, and a unit off the market is rent that will never be collected. The bottleneck wasn't just an operational headache. It was a direct drag on NOI.

The approach

Findigs took the humans out of underwriting. Income validation, ID verification, and fraud checks now run automatically and consistently, with no manual review and no waiting on callbacks. The decision that used to depend on a person being at their desk now happens on its own, around the clock.

WWC didn't flip the switch blind. They ran a structured nine-month validation across seven properties, watching the results before rolling wider. What they found surprised them: the leasing office had effectively become a 24/7 operation, decisioning applicants long after the lights went out.

• Automated income and ID verification, with no manual review
• Removed the manual underwriting bottleneck and the callback delays that stretched decisions to days
• Validated over nine months across seven properties before scaling
• Gave the team day-to-day control over rental criteria, tuned to real outcomes

What they're primarily helping us with is taking the humans out of the underwriting process. Whether that was income validation or ID verification, 42% of our applicants are being decisioned after hours, which truly makes us a 24-hour, seven-day-a-week leasing office. — Marlana Murdock, VP of Performance, Western Wealth Communities

The results

• Time to decision: 4.5 days to under 30 minutes
• 42% of applicants decisioned after hours, making WWC a true 24/7 leasing office
• 22.8% decrease in evictions over a nine-month validation across seven properties
• Faster decisions keep units off the market for less time, which Marlana calls "absolutely critical" to NOI

The deeper shift was in how WWC understands its own revenue. With Findigs, the team can now look at rental criteria and adjust it day to day to favor residents who pay and stay longer. They can also trace an eviction back to the marketing dollars that brought that resident in, closing the loop between who they spend to attract and who actually performs on the lease.

That is revenue quality in practice: a better resident experience at the front door, better resident quality on the back end, and decisions fast enough to keep units earning.