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Rental optimization

Sharpen your policy and your spend.

Findigs measures every lease against the policy that approved it and the channel that sourced it, telling operators which rules to tune and which marketing spend actually fills units.

Trusted by the owners and operators behind 400K+ rental units
Northpoint
Evernest
Atlas
The problem

Most screening policies never learn.

  1. 01

    Criteria go stale

    Rules set once never learn from which leases actually performed.

  2. 02

    Spend chases clicks

    Marketing gets measured on leads, not the leases it produces.

  3. 03

    There is no feedback loop

    Lease outcomes never make it back into the next decision.

Inside optimization

The loop that compounds.

Three products turn real lease performance into sharper policy and smarter spend, every cycle.

  • Policy Optimization

    Simulate a rule change against real applications before you deploy.

  • Marketing

    Score every channel by approved leases, not clicks.

  • Post-lease intelligence

    Feed lease outcomes back to sharpen the next decision.

The optimization loop

One loop, four stages.

Every decision is grounded in what happened last time, so the criteria sharpen on real lease performance instead of gut feel.

  1. 01
    CriteriaYou set income, credit, and lookback rules, tunable per property.
  2. 02
    DecisioningFindigs applies that policy and returns an automatic decision on every application.
  3. 03
    Lease outcomesEvery approved lease is tracked through payment, delinquency, and renewal.
  4. 04
    Policy OptimizationSimulate a criteria change against those real outcomes before you deploy it.

Every cycle feeds the next. Sharper criteria, better outcomes, sharper criteria again.

Policy Optimization

Simulate the rule, see the leases.

Findigs simulates any proposed policy change against your real applications and lease outcomes, projecting approvals, conversion, and delinquency before you deploy.

Explore Policy Optimization
Marketing

Spend by approved leases.

Findigs scores every marketing channel by the approved leases it produces and the cost per approved lease, so you fund the channels that bring renters who sign and defund the ones that only bring clicks.

Explore marketing
Post-lease intelligence

Learn from every lease.

Findigs tracks every approved lease through payment, delinquency, renewals, and turnover, then feeds the outcomes into the next decision.

Explore post-lease intelligence
Josh Lin, EVP Innovation and Growth at McKinley
Revenue quality means not just filling units. It means filling units with residents who we know are going to perform.
Josh Lin
EVP Innovation & Growth, McKinley
Outcome proof

What optimization delivers.

application completion
+0.0%
application completion
occupancy lift
+0.0 pts
occupancy lift
CAC reduction
0%
CAC reduction
Trust and compliance

Every decision is handled under FCRA, encrypted in transit and at rest, applied as consistent policy with an individualized assessment, and logged to a full audit trail.

SOC 2 Type II
FCRA-compliant
Fair Housing

Stop screening, start leasing.

See how Findigs decisions every application automatically.

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