Steve Carroll named to NYREJ's 2026 Ones to Watch
Findigs Co-Founder and CEO Steve Carroll has been named to NYREJ’s 2026 Ones to Watch: Industry Leaders, recognizing leaders reshaping the real estate industry.
Key takeaways
- NYREJ named Findigs co-founder and CEO Steve Carroll to its 2026 Ones to Watch, recognizing leaders reshaping the industry.
- Steve co-founded Findigs in 2018 with his college roommate Keith after years in finance, building the company on long-term trust over quick transactions.
- He runs the team on open challenge, holding weekly office hours for everyone and arguing that if people are not comfortable challenging the CEO, something is broken.
- His advice to founders is to stay attached to the problem, not the first solution, a posture that shapes how the product gets built.
Steve spent years in finance before turning his attention to the rental application. He co-founded Findigs in 2018 alongside his college roommate, Keith, building the company on a foundation of long-term trust over quick transactions.
What sets Steve apart as a leader is how he runs the team. He holds weekly office hours open to everyone in the company. His philosophy is direct: “If people aren’t comfortable challenging the CEO, something is broken.” That posture shapes everything, from how decisions get made internally to how the product is built. He also advises anyone building a company not to fall in love with their first idea. Stay attached to the problem, not the solution.
That transparency and accountability carry through to his approach with customers and partners. The platform reflects the leader: clear, committed, and built to surface answers rather than create more noise.
NYREJ recognized Steve in NYREJ’s 2026 Ones to Watch, spotlighting leaders reshaping the industry. It reflects what the team at Findigs already knows.
Steve Carroll co-founded Findigs in 2018 and runs it as CEO. He writes about strategy, fraud accountability, and where leasing decisioning is headed.
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