Tie the application to a channel
Findigs captures the source channel at submission and carries it through to the signed lease.
Rental marketing optimization
Spend by approved leases.
Findigs scores every marketing channel by approved leases and cost per approved lease, so you fund the channels that bring renters who sign.
The problem
Clicks are not leases.
When marketing is measured by clicks and leads, budget chases volume that never signs, and you cannot see which channels fill units.
The Findigs answer
Rank channels by what signs.
Findigs ties every application back to its source channel and scores each by approved leases and cost per approved lease.
Past the click
Defund the clicks that never sign.
Findigs sees the decision and the signed lease, not just the click, surfacing the channels worth defunding.
How it works
How Marketing Optimization runs.
Into the loop
From channel to lease performance.
Channel attribution carries into post-lease intelligence, so the next budget reflects lease quality, not lease count.
Where it fits
Where Marketing Optimization fits in optimization.
FAQ
Marketing Optimization questions
How does Findigs attribute leases to a marketing channel?
Findigs carries each application's source channel through screening, underwriting, and the signed lease, tying every approved lease to its origin.
What does cost per approved lease actually measure?
Cost per approved lease divides channel spend by the number of approved Findigs decisions that converted to signed leases, so the score reflects renters who actually move in rather than clicks that vanish.
How is this different from a typical marketing attribution tool?
Most attribution tools stop at the click or the application. Findigs sees the application, the decision, and the signed lease, so the channel score reflects lease economics rather than top-of-funnel volume.
Can the channel score account for lease quality?
Yes. Channel attribution carries into post-lease intelligence, where you see how each channel's renters pay and renew, so the next budget can follow the channels that source renters who stay.
What action does Marketing Optimization make easier?
Operators reallocate marketing budget toward channels with the lowest cost per approved lease, then track the next cohort of leases against that reallocation to confirm the lift.
Keep reading
Continue exploring Findigs.
Platform
Read moreHow Findigs decisions every application
Verify, underwrite, and return an automatic yes or no, around the clock.
Compare
Read moreSee Findigs next to the tool you use today
Same applications, two outputs. Where decisioning pulls ahead of a report.
Blog
Read moreField notes on leasing, fraud, and decisioning
Playbooks and research for operators who want to fill more units.
Trust and compliance
Every decision is handled under FCRA, encrypted in transit and at rest, applied as consistent policy with an individualized assessment, and logged to a full audit trail.
SOC 2 Type II
FCRA-compliant
Fair Housing
Stop screening, start leasing.
See how Findigs decisions every application automatically.