Skip to main content
Improve lead to lease conversion

More leads become leases

Findigs lifts lead to lease conversion by answering applicants while they are still deciding, converting marginal files with conditions, and measuring the ratio by channel and property.

Trusted by the owners and operators behind 400K+ rental units
Sentral
Evernest
Oakwood Management Company
The problem

11 leads to sign one lease

Without decisioning, the network averages 11.1 leads for one signed lease, and the misses are quiet. A shopper who applied elsewhere while waiting, an application that stalled on a document, a marginal file flat-declined that conditions could have saved. The ratio stays put because nobody sees where it leaks.

The Findigs answer

Close the funnel, lead by lead

Answer while they want it

The lead you paid for signs with you

Findigs answers applications in hours, not days, so the lead you already paid for signs with you instead of finishing their search on someone else's listing.

Explore decisioning →
The third outcome

Turn the maybe into a lease

Approve with conditions is a third outcome between yes and no, so a marginal file becomes a signed lease with a guarantor or adjusted terms instead of a dead end.

Explore underwriting →
The ratio, on one screen

See where leads leak

Findigs traces every application from channel through decision to signed lease, so the lead to lease ratio stops being a guess and becomes a number you can move by property.

See application and decision trends →
Outcome proof

Revenue quality, measured

leads per signed lease
11.1 to 8.65leads per signed lease
approval rate
49.1% to 51.4%approval rate
every application traced through decision
Channel to leaseevery application traced through decision

Leads per lease and approval rate are network averages across Findigs operators.

FAQ

Questions about lead to lease conversion

What is a good lead to lease ratio?

Across the Findigs network, operators average 11.1 leads per signed lease without decisioning and 8.65 with it. The ratio improves at three points: applicants answered in hours while the unit is still their first choice, applications that finish instead of stalling on documents, and marginal files converted with conditions instead of flat declines.

How is this different from reducing CAC?

CAC is what a signed lease costs; conversion is how many leads it takes to get one. Same funnel, two dials. The cost side, channel spend and cost per lease, lives on the reduce CAC page.

Does Findigs generate leads?

No. Findigs is not a lead generation tool. It converts the leads you already pay for into signed leases, and it scores the channels those leads come from so your spend follows the signers.

How do I measure lead to lease conversion by property?

Findigs shows the full path on one screen, by property and cohort: applications traced from channel through decision to lease, approval rates and decline reasons at every step, and time to decision, the leak most funnels never measure.

Stop screening, start leasing

See how Findigs decisions every application automatically.

Book a demo